回复外贸英文询盘，第一句先回应客户问的产品，接着给出报价，或说明报价还缺哪些信息。公司介绍放到后面，或只留一句。报价要写清价格对应的数量、贸易术语和地点、有效期、交期和付款方式，免得客户之后再逐项追问。
信息齐全、可以直接报价时，开头可以这样写：
Hi [Name], thank you for your inquiry about [product]. Please find our quotation for [quantity] pcs attached. The price is [FOB/CIF] [port] and valid until [date]. Let me know if you'd like to adjust the quantity or specifications.
按我的情况改写 →
意思是：“感谢询价，附上某数量的报价，价格条件和有效期如下，如需调整数量或规格请告诉我。”下面六个模板覆盖直接报价、先问需求、确认收到稍后报价、低于起订量、样品和无法供货。示例为虚构，方括号内容需替换。
回复询盘前，先核对这五项信息
同一个产品，规格、数量和贸易条件不同，价格就不同。信息不全时先问清楚，比报一个之后要改的价格更稳妥。
信息
为什么重要
英文问法
型号和规格
尺寸、材质、包装都会影响成本
Could you confirm the model and specifications you need?
数量
单价通常和数量挂钩，也要对照你的起订量（MOQ）
What quantity are you planning to order?
目的港和贸易术语
FOB、CIF、EXW 等术语划分买卖双方的费用和风险，报价要写明术语和地点
Which destination port should we quote to? Do you prefer FOB or CIF?
期望交期
决定能否接单、是否需要排产
When do you need the goods?
付款方式
影响报价和收款风险
Which payment terms would work for you?
术语的具体含义以 ICC 官方 Incoterms® 2020 规则为准。邮件里写清"FOB Shanghai"这样的术语加地点即可；不确定运费构成时，先和货代核实，不要在邮件里自行解释责任划分。
6个英文询盘回复模板
1. 信息齐全，直接报价
Subject: Quotation for [product] – [quantity] pcs
Hi [Name],
Thank you for your inquiry about [product]. Please find our quotation attached. Here is a summary:
Model: [model and specifications]
Quantity: [quantity] pcs
Unit price: [currency] [price], [FOB/CIF] [port]
Lead time: [number] days after we receive the deposit
Payment terms: [payment terms]
This quotation is valid until [date]. Please let me know if you'd like to adjust the quantity or specifications.
Best regards,
[Your name]
按我的情况改写 →
交期写"收到定金后多少天"，比只写"25 days"更清楚起算点。有效期写具体日期，不写"valid for a long time"。邮件里的摘要要和附件报价单一致，发送前确认附件真的附上了。
2. 信息不足，先问清再报价
Subject: Re: Inquiry about [product]
Hi [Name],
Thank you for your interest in [product]. To give you an accurate quotation, could you help me confirm a few details?
The model or specifications you need
Your estimated order quantity
The destination port
Once I have these details, I'll send the quotation within [number] working days.
Best regards,
[Your name]
按我的情况改写 →
问题最多三个，按重要性排列，客户一眼就能回答。最后一句承诺了报价时间，只写你确实做得到的天数。
3. 确认收到，约定报价时间
Subject: Re: Inquiry about [product]
Hi [Name],
Thank you for your inquiry. We're checking the material cost and production schedule for [product], and I'll send you a full quotation by [date].
If you have a target price or a required delivery date, please let me know so we can take it into account.
Best regards,
[Your name]
按我的情况改写 →
需要核算成本或问工厂排期时，先回这封，让客户知道询盘没有被忽略。写具体日期，不写"as soon as possible"。如果你不希望客户先报目标价，删掉第二段即可。
4. 数量低于起订量
Subject: Re: Quotation for [product] – MOQ
Hi [Name],
Thank you for sharing your order plan. Our minimum order quantity for [product] is [MOQ] pcs, so we can't produce [requested quantity] pcs at the standard price.
Here are two options:
[requested quantity] pcs at [currency] [higher price] per piece
[alternative model] from stock, starting from [quantity] pcs
Which option would work better for you?
Best regards,
[Your name]
按我的情况改写 →
只写你真的能提供的选项：没有现货就删掉第二项，小单不接就直接说明起订量。不要先回"no problem"，等客户下单再改条件。
5. 客户要样品
Subject: Re: Sample request for [product]
Hi [Name],
Thank you for your interest in a sample of [product].
The sample fee is [currency] [amount], and the courier cost is [paid by you / covered by us]. If you place an order of [quantity] pcs or more, we'll deduct the sample fee from the order.
We can send the sample within [number] days after receiving payment. Could you share your delivery address and a phone number for the courier?
Best regards,
[Your name]
按我的情况改写 →
样品收不收费、运费谁付、下单后是否抵扣，都是你自己的决定，模板只是把决定写清楚。免费样品就删掉费用相关的句子；不提供抵扣，就删掉"deduct"那一句。
6. 无法供货，礼貌拒绝
Subject: Re: Inquiry about [product]
Hi [Name],
Thank you for considering us for [product]. Unfortunately, this item is outside our current product range, so we're not able to quote for it.
We do make [related product], which may suit [intended use]. I've attached the specifications in case they're useful.
Best regards,
[Your name]
按我的情况改写 →
明确说做不了，比拖着不回更好，也给以后合作留了余地。推荐替代产品只在确实适用时写，也不要评价其他供应商。
询盘回复的英文主题行
情况
英文主题行
直接报价
Quotation for [product] – [quantity] pcs
先问需求或确认收到
Re: Inquiry about [product]
修改后的报价
Revised quotation for [product] – [date]
起订量说明
Re: Quotation for [product] – MOQ
样品
Re: Sample request for [product]
回复客户原邮件时保留"Re:"和原线程，方便对方找到上下文。Quotation 和 quote 都可以表示报价，同一封邮件里用词保持一致即可。
询盘回复里常见的中式英语
开头先介绍公司： "We are a professional manufacturer with 20 years of experience…"
先回答问题： "Thank you for your inquiry about [product]. Here is our quotation."
结尾没有下一步： "Hope to cooperate with you." / "Looking forward to your early reply."
写明下一步： "Let me know if you'd like a sample before placing an order."
形容词代替条件： "Our price is very competitive."
写出具体条件： "This price applies to orders of 1,000 pcs or more."
承诺过宽： "We can do any customization."
说清范围： "We can adjust the color and packaging. Other changes need to be checked with our factory."
已经知道对方名字时，用"Hi [Name]"或"Dear [Name]"，不用"Dear Sir/Madam"。
回复后客户不回复怎么办
报价发出后，先按客户说的决定时间等。没有约定时，可以用报价后客户不回复怎么跟进里的六个模板。客户回复说价格太高，先弄清是预算问题还是在比价，再参考客户要求降价的英文回复，不要为了拿到回复自动降价。订单完成后货款逾期未付，则用英文催款邮件。询盘来自展会上认识的客户，可以参考展会后怎么跟进客户。
用中文要点生成你的英文询盘回复
把客户的询盘粘贴到英文邮件回复工具，再用中文写你的决定，例如："报 FOB 上海价，500 件起订，收到定金后 25 天交货，问清目的港。"工具会给出专业、友好、简洁三个英文版本，你可以继续调整后复制。想看现成写法，也可以在英文邮件模板库搜索"报价"或"订单"。
生成后对照原询盘逐项核对：单价、币种、数量、日期和附件都要和你的报价单一致，确认改写没有替你加上没答应过的折扣或交期。
发送前核对清单
价格写了币种和单位（每件、每箱还是每套）
贸易术语后面写了地点，例如 FOB Shanghai
报价有效期写了具体日期
交期写明起算点：下单后、收到定金后，还是确认样品后
付款方式和形式发票（PI）一致
附件已经附上，文件名能看出产品和日期
收件人姓名和公司名拼写正确
常见问题
收到询盘多久回复合适？
没有统一标准。能报价就尽快报价；需要核算时，先发确认收到的邮件并写明报价日期（模板 3），再按时发出报价。
客户没说数量，可以先报价吗？
可以，但要写明价格对应的数量，例如"price for 500 pcs"，或列出不同数量的阶梯价，避免客户按大批量的单价下小单。
询盘回复要不要附公司介绍？
可以附，但放在回答问题之后，用一句话加附件即可。多数询盘问的是能不能供货、价格和交期，先回答这些更有帮助。
邮件里的价格和报价单不一致怎么办？
发送前逐项核对。如果已经发出，尽快发一封更正邮件，写明以哪个版本为准，并在主题行标注"Revised quotation"。